MCPR

ARTIST PROGRESSION & PR MANAGEMENT

Finding The Right Selection For You

MCPR is a forward-thinking and distinctive Artist Progression & PR Management agency that has pioneered a model showcasing consistent success for numerous Artists, DJs, Record Labels, and music industry brands over more than a decade. With unparalleled contacts and extensive experience, we stand apart from traditional PR Management frameworks.

What sets MCPR apart is our holistic approach that goes beyond providing top-notch PR campaigns for releases and projects. We focus on building careers that thrive, making a collaboration with MCPR an investment rather than just an expense. Our approach revolves around a comprehensive “360” strategy, crafting a path towards industry success with viable and realistic milestones.

Our track record speaks for itself. We have transformed bedroom Producers into globally recognised artists, securing deals with major record labels. We have guided local DJs to sign with leading Booking Agents, resulting in bookings at renowned festivals and establishing thriving careers as internationally touring DJs.

Our success stems from our high-level “A&R” expertise in spotting rising stars and aligning with projects early on, employing our proven methods to achieve each project’s key performance indicators. With a global team spanning continents and bridging language barriers, we have the ability to connect with the right people in diverse geographic territories. With headquarters in London, Northern Ireland, the Netherlands, and Malta, we are an international team with a worldwide reach.

At MCPR, we go beyond promotion and screen time. We start at the core of a project, building a solid framework that encompasses Strategy & Build-Up, Amplification, Monetisation, and Results.

These focal targets set us apart from the industry’s standard PR model, showcasing our established Artist Progression system. Below is a more detailed description of the individual services that come together to make up our renowned Artist Progression & PR Management services.

Day to Day PR Management

The core of the service starts with ongoing PR representation of your project. It’s the foundation and strategic arm of the business, generating consistent activity to help grow the artist’s brand and profile. Day to Day PR Management ranges from standard tasks such as designing and managing your EPK and social media setup to complex strategic planning to reach specific goals like landing demos on your target labels, being attractive to booking agents (and building up to setting up deals with them too), curating engaging content and a whole lot more. Our decade plus of industry experience and a team of specialists that bring an arsenal of skills in every area required to grow a project up to the next level makes MCPR’s Day to Day Management a never-ending campaign for growth for you and your goals. There is no end game when it comes to growth, so a goal that’s met means a refocus on the next step to ensure that we are always helping you grow. We’ve taken artists and DJs from humble beginnings to world tours and this core ongoing collaboration of communication is key to that success. We provide clients with weekly reports without fail to keep you fully updated on exactly what we are doing. We use a premium PR reporting system (which you can take a peak at here on this Fisher & Shermanology promotion for all campaign related projects), giving you clean, modern and up to date monitoring system to see our work as it unfolds.

We’ve built our methods, strategy and concepts over a decade plus of experience and although every project has unique challenges and opportunities, we use the philosophy below, moving from left to right to establish or take the next jump up for any project that we’re confident in working with.

Strategy & Build-Up

Amplification

Monetisation

Results

Release Promotion

Aimed at increasing visibility around a release, Release Promotion is the process of generating interest and hype around a production using our vast and global-reaching press contacts. This service ranges from preparing press releases and assets, to targeting press, magazines, blogs and all matter of music media outlets, with an engaging and unique angle to land premieres, features, interviews, editorials, social media support and more. MCPR has global press reach for both digital and physical outlets and results are clearly delivered through our comprehensive reports. Our extensive network in the social media, YouTube and other realms gives us access to an army of curators and gatekeepers that can expose your project to millions of eyes and ears. We have over a decade of relationship-building with key figures in the industry, giving us media access that is beyond the scope of the individual. If one thing stands MCPR tall above all else, it’s our time-honoured mantra “We Keep The Press Rolling In” and you can taste our media reach below.

Knights of the Turntable

EDM.com

DJ Mag DE

ihouseU

Beatselector Magazine

DJ Mag Latino America

Interviews, Features, Guestmixes

PR needs to be a consistent endeavour, and whilst releases are the go-to highlight everyone thinks about, the gaps in-between releases are just as important. The aim is to keep you busy on a weekly basis with a flow of interviews, artist features, artist spotlights, editorials and guestmixes, together with keeping the press updated with a calendar of your upcoming plans and projects. One of the leading killers of growth for otherwise solid music projects is the energy to promote releases, but then leave the gaps in between as dead time. MCPR uses this time to level you up so that when the next release cycle starts, we’re shooting from a higher platform every time. This is the key to consistent growth in what we do. You’ll see Editorial Features slide into some of our packages too, bringing a higher grade of press to your project by having writers talking directly about your project. This elevated press variant is the key to unlocking gates such as getting on Wikipedia and other hard to land spots.

DJ Promo

Whilst press coverage is mainly a fan-facing tool, DJ promo is our way of gathering approval from your peers and industry figures by pitching your release for their support and in-turn gain access to their fanbase. By holding a pool of contacts ranging from the world’s biggest DJs down to the national level residents, we are able to customise the target list for your release and ensure it’s being included in DJ playlists at clubs, events, radio shows, podcasts and more. DJ Promo efforts and results are presented through our comprehensive reports which you receive in regular updates (frequency dependent on package). We have an extensive Inflyte setup for those big name DJ campaigns during pre-release and a massive DJ pool for the latter stages of a promotional cycle when we want to get as much DJ support as possible. We see positive engagement and support from the world’s biggest DJs on a daily basis spanning from the deepest underground names that are blowing up, right through to commercial superstar DJs or national radio support from the likes of BBC Radio 1 or SiriusXM.

Instagram Growth Tools (+£400pm Unless Included)

MCPR has access a best in class system for establishing music industry projects on Instagram, which has become the platform of choice for our business in place of Facebook which is becoming less prevalent in the sector. Our tool has a safe and clean setup which enables our roster to grow organically in a way that drives real and engaged fans to your profile to establish the most important aspect of any music industry project – a true and loving core fan base that cares about what you do and post. If this service is not included in your package, it is available exclusively to MCPR clients at £400pm.

Demo Management / A&R Representation

MCPR works with artists from inception, through the process down to release of a production. Demo Management / A&R Representation starts with an expert review of your tracks, helping you get your creations to a level that’s attractive to the biggest and most relevant labels in your realm. Our team includes Producers that have released on the biggest electronic music labels in the world and are more than qualified to provide creative or technical production notes to get your demos shining. Using our extensive decade long catalogue of personal contacts at record labels, we’re then able to present demos, maximising chances of it being signed. MCPR handles the process from end-to-end: from preparing the demo package, to pitching it, to arranging contracts, down to coordinating assets and the release timeline and promo with the label, where we then link back to the Release Promotion process. Given that we’re constantly signing demos to labels for our roster, we know who is signing what and can guide you towards the right labels and A&Rs along the way. MCPR is able to ensure that your demos get heard by major labels and get a decision back in concrete form. With this powerful service, the days of unplayed or ignored e-mails to record label A&Rs or demo@ addresses is a distant memory. There is a better way to manage this side of a project, but without a team that knows what to do and who to approach, it’s a tough job to get attention from big labels.

We’ve signed hundreds of tracks to releases on target labels, but one of the keys to success in our efforts is knowing who we’re talking to. Below are just a handful of the labels that we’ve overseen campaigns on releases for either clients or the imprints directly.

KESS Records

Virgin

Ophelia Records

303Lovers

Future Sound Of Egypt

Size Records

Revealed Recordings

We Are The Brave

Armada Music

Find Your Harmony

Be Yourself Music

Play Records

Peak Hour Music

Kittball

Enhanced Music

Flamingo Records

Black Hole Recordings

Universal Music

Spinnin' Records

Catch & Release

Toolroom Records

Monstercat

RSPX

Hotfingers

NoFace Records

Social Media & Influencer Marketing

When promoting an artist, we have to think about all of the various demographics and trending platforms to maximise visibility. With the rise of social media platforms like Instagram and TikTok, influencers are playing an ever more important role in pushing music to viral status and through our Social Media & Influencer Marketing process, we’re able to get your releases in front of the right influencers and be included within potentially viral content across the variety of platforms, hitting your potential fanbase from all angles. It’s easy to dismiss platforms like TikTok as being for “kids”, but at MCPR we do not forget that the fact is that the songs that are popular with youth culture are the ones that yield the biggest rewards. If you’re not already taking advantage of promoting your music and project in this domain, then we can fire you up to find your target fanbase and then attract them to your world.

Premium Press Features & Guaranteed A-List Press Coverage

Many clients ask us if and how to land features on the top international press, from DJ Mag to Mixmag and everything that follows. Such blogs and magazines get hundreds of submissions a day, so we have devised a fool-proof way of cutting through the noise and offer guaranteed coverage through our long-standing partnerships that allow us to exchange value with the biggest press in the world, and in turn offer our clients an entryway to support from their favourite and most relevant press around. 99% of PR Agencies say they can “try” to get you featured on certain high-level press, but at MCPR we can give you a simple answer that is usually “yes, we can get you that”. Premium Press Features or Press Boosts are one of the most powerful PR options in the electronic music world. We don’t just have contacts, we have access to many of the leading press outlets in the industry, which totally takes the “maybe” out of the picture.

Spotify Playlist Promotion/DSP Campaigns

Spotify is the number one, go-to platform for music streaming. Landing your music on the world’s biggest playlists can not only drastically increase the number of streams on your tracks, but also make a positive dent on your artist profile through a mix of Spotify support from industry and fans alike. Our internal and external Spotify playlist placement services are capable of getting your tracks onto high-traffic playlists from a batch of the most influential curators on the platform. We work with the in-demand curators that can skyrocket your reach and streams to boost every aspect of your DSP presence. If you’re not promoting on Spotify yet, you need to catch up. If you are, then you know it can be a tricky world to navigate, but we put a serious amount of emphasis and effort into making our clients’ numbers what they need to be to attract industry decision makers.

Our packages offer Spotify/DSP support on three levels of Basic, Advanced & Premium. These elevating tiers open up the opportunity to have your releases covered both in-house and by some of the best Curators in the business. We’re no stranger to New Music Friday Editorial support from Spotify on releases and have a wealth of third-party promotional channels in our circle to bulk up any campaign.

We won’t name them to protect privacy but take a look for yourself at what a sustained period of representation can do to your DSP numbers when you combine hard work with our cutting edge promotional systems.

Soundcloud Promotion

Soundcloud is very much a staple within the Dance music industry and community. Through our connections with some of the leading networks on Soundcloud, we are able to feed off their massive followings and redirect them towards your profile and tracks, bringing a noticeable increase in streams, engagement and playlist inclusions. Soundcloud promotions have been soured by a horde of fake plays and comments. but when MCPR promote your Soundcloud uploads, you’ll know with ease that it’s as real as it gets.

MCPR Media Advertising Access

Something that MCPR has built over the last decade plus is trust with the media in our industry. This in return has enabled us to foster valuable partnerships that give our agency the ability to run a variety or advertising campaigns for media outlets. This might be one of the most powerful tools that we have in our locker as if we land a client a feature in a major publication, it does not just stop with the content – MCPR is able to curate targeted advertising campaigns to massively boost the number of people that see what we’re promoting. The magic of this is it’s not advertising as you know it coming from your own profiles and pages, this is coming directly from the media source itself. We are not aware of any agency in our domain that is able to do what we can do on this topic and that makes this segment of the service a game-changer for PR and promotion of a project.

There is more to life with MCPR at the core of your project, so we’re happy to go into details about what else might work for you – but the above is a suitable introduction into the world of services that we can bring to your interests.

Talking all about ourselves is easy, so we asked a few clients and media partners to backup that what we say is what it is.

"We've worked with MCPR for many years, and it's always been very smooth and professional! They do a great job of promoting their clients."

"If you are an indie artist or label seeking for a PR company to give your promotional efforts a boost, look no further. MCPR delivers all the services and features that I expected from our previous PR firms. I only wish I had found them sooner."

"Matt and his team are an absolute pleasure to work with. Not only are they friendly, fast, and helpful, but the music and artists that they work with are always class acts, making us all the more than happy to support them and their work."

“Having worked with MCPR for several months we can wholeheartedly say they are best of breed. Proactive and relevant strategy input, top end artist interviews, features and excellent regular reporting.”

“Thank you for the partnership of many years! I’m very proud to work with MCPR! I’m very grateful to make all of the PR that we happen with your artists across our dance music media! We look forward to a long life with our partnership!”

“I’ve been with Matt Caldwell PR for a couple of years now and it’s been a great experience thus far. I am glad to have a manager that promptly assists with any inquiries I have. If any issue ever arises, they are quick to respond to the situation and handle it professionally. I am a part of several pr programs they offer and am happy about each one. They are a team that cares about their roster and the work they produce shows it.“

“Since partnering with MCPR, we've taken Terry Golden's brand to new heights. MCPR has skilfully handled PR for all my releases, the special events I've played and more. Over the past few years, MCPR has crafted PR campaigns which have resulted in hundreds of editorials and news articles spotlighting my brand. These articles have been published in some of the biggest names in electronic music media, including DJ Mag, EDM.com and We Rave You, among others. In addition to press and PR, MCPR was instrumental in the launch of my radio show ‘Art of Rave’. The show, now nearing its 100th episode holds weekly residencies on over 80 radio stations worldwide, with a daily listener reach of 3-4 million. Through this journey, Terry Golden has shifted from relative obscurity to becoming a renowned name in Electronic music circles. This growth has also led to MCPR signing Terry to 2 Booking Agents and a Manager. With personalised communication, MCPR is always ready to assist. I can only give my highest recommendations.”

“Working with MCPR on a long-term basis, we have always found them to be very professional, knowledgeable and helpful. They have really helped us grow our fan base and reach new audiences and we are very happy to be working with them as part of our team.”

"As one of the leading, independent outlets for electronic dance music for over a decade, EDMSauce has worked with MCPR over this same timeframe. Through our countless interactions, Matt's team has helped us curate new music, artists and interviews for our outlet. MCPR is extremely professional, prompt, and a class act agency when it comes to artist promotion and media relations. They are truly a respected leader in artist management and completely immersed in the dance music industry."

"It's been a pleasure working with MCPR. Their staff have been great to work with and they bring and represent great talent and content."