Matt Caldwell’s history and experience in the electronic music industry is a long and varied journey. With over fifteen years of experience of working just about every role in the business, his expertise at the helm of MCPR ensures that all clients have access to a wealth of knowledge and advice from a highly-experienced professional.
Starting out like most in the business, Matt’s journey started with a love of music that quickly developed into a curiosity into how it was made. Self taught to begin with, it wasn’t long before he was Producing which resulted in his tracks ending up cut to white label vinyls and sold in and around London in record stores. At the ripe age of just 16, Matt found himself engrossed in the underground UK music scene and after garnering air-time on prominent stations such as BBC Radio, Kiss 100, Hot96, Rinse FM and many more – it was obvious that a career in the music business beckoned.
Into further education, Matt completed a National Diploma in Music Technology before going on to University to complete a degree in Digital Music. During these years he continued down the route of a Producer racking up plays on BBC Radio 1, 1xtra and many more whilst also frequenting the likes of Ministry of Sound London and Privilege Ibiza where he worked as a Promotions Manager for the iconic Brazilian party Warung.
Post-graduation Matt immediately delved into the world of PR and after short spells testing the waters of the industry, he launched MCPR in 2012. Starting off with just a drive for professional service in the industry it did not take long to build a thriving business that is now regarded as one of electronic music’s leading promotional agencies.
As a contributor and writer, Matt has contributed to the likes of international Mixmag’s, DJ Mag’s, DMC, Amnesia Ibiza and many more. Matt was also invited to author the chapter on promotion for the best-selling ‘Dance Music Manual‘ – a book that sits in thousands of lecture halls and college classrooms around the world as well as countless Producers’ homes. Published by the world-renowned Focal Press division of Routledge/Taylor & Francis – the book is regarded as one of the gold standards of education for all things Dance Music.
Fast forward to 2019 with the business fully fledged with a team on board and a roster of some of the best names in electronic music, this is a family and a project that is growing fast, but only just beginning in respects to the long term vision of this operation.
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