Electronic Music Artist Progression & PR Management
MODERN ARTIST PROGRESSION & PR LIKE NO OTHER
MCPR is a future-facing and unique Artist Progression & PR Management agency that has pioneered a model that has showcased repeatable success for a long string of Artists, DJs, Record Labels and music industry brands with over a decade of success stories, unrivalled contacts and experience to draw upon.
What separates MCPR from the traditional PR Management framework is that we do not only provide class-A PR campaigns on releases and projects, filling in the gaps between key events and ultimately build towards a higher longer-term goal of creating careers that thrive, meaning that a collaboration with MCPR is not just an expense, but an investment with viable and realistic milestones that takes a ‘360’ approach around the full artist projects to help craft a path towards industry success.
From developing bedroom Producers into internationally acclaimed names with deals on the biggest record labels in the industry, to signing DJs operating on a local level and nurturing their trajectory up to and beyond signing deals with leading industry Booking Agents that have resulted in bookings at the world’s biggest festivals and launching careers as globally touring DJs. Our repeated success and reputation starts with high-level ‘A&R’ to scope out tomorrow’s household names and aligning with the project early, then evolving the project through our tried and tested methods up to realisation of each project’s KPIs. Our global team has MCPR spanning continents and language barriers enables us to get through to the right people in a diverse range of geographic territories. With a presence at our HQs in London, Northern Ireland, Netherlands and Malta – we’re an international team with a worldwide reach.
Beyond just promotion and getting clients screen time – MCPR start at the core of a project and build a framework beginning with Strategy & Build-Up, into Amplification, then into Monetisation and Tangible Results. These milestones as focal targets are the differentiator between the industry standard PR model, and our established Artist Progression system.
Follow Your Trajectory
Strategy & Build-Up
Brand Identity & Positioning
You can't plot a journey without currently knowing where you are. We first identify your location, then build a brand and narrative that resonates with you and your target audience.
Our team includes Producers that release regularly on both major and Electronic music labels from Spinnin' and Musical Freedom, to Glasgow Underground and STEREOHYPE. MCPR offers a range of services to solidify your sound.
Digital Presence & Content Planning
MCPR keeps the press rolling in. That's been a mantra of ours for years and continues to be a key driver. We prioritise your digital presence and plan your growth with our tried and tested growth tools.
Social Media Strategy
We believe that 1,000 fans that turn up to your shows is more important than 100,000 social media followers with low engagement. From day one our strategy is to identify and then target your core fanbase.
Business Planning & Management
MCPR is not just PR in the traditional sense. We're more like a Swiss Army Knife for your entire project and that includes business planning and management to not just promote, but solidify your future.
Press & PR
Projects working with MCPR can expect to see constant, high quality and evolving press and media coverage. Our industry black book is over a decade in the making giving us direct contact and relationships with key gatekeepers in the media.
DJ & Radio Promo
From our in-house Inflyte, to our partners providing high level radio and DJ pool promo. Our clients are getting support from the biggest DJs in the world and are racking up vital plays on radio and on dance floors in key territories.
Spotify & DSP Promo
Spotify & DSP is a crucial box to tick when it comes to getting big deals done. We work with a vast network of curators and compile campaigns that elevate your numbers organically to the next level.
Social Media Marketing
Our PR team are on the cutting edge of every social media network and know how to leverage each to grow a serious music project.
Knowing when, where and how to invest in advertising can be an expensive and ineffective venture when handled incorrectly. We have the experience, algorithms and knowledge to ensure that any ad spends are getting value.
Influencer/Viral marketing is no longer limited to commercial music. We're actively pushing even the most niche and underground genres when it lands on your target audience.
Demo Management & Label Pitching
With MCPR as your team - gone are the days of un-replied e-mails to demo@ inboxes to labels. We have extensive personal relationships with A&Rs and label managers across the industry.
Sponsorship & Endorsement
Brands, businesses and media have deep pockets for the right endorsements. It's our job to turn you and your project into an attractive option for others that are marketing to your core audience.
Audience & Fanbase Growth
Everything that we do is about growth. From your core fanbase, social media followings, Spotify/DSP and expanding your reach - we nurture growth that monitors all metrics to elevate your stature in the industry.
Touring (Booking Agency Pitching)
99% of our initial signings want a Booking Agent and we know what they want to see from you before they'd sign a contract. Our Artist Progression & PR Management setup is designed to hit this important milestone to get your project on tour.
Regular Releases on Big Labels
If we've ticked all of the right boxes, we can and do sign our clients to their target labels to get them on the path to success.
Attract Brands & Endorsement Deals
With your presence established, we are now able to secure deals that turn an expense into an investment that results in highly-lucrative deals.
High Engagement & Reach For Your Fanbase
Once the hard work is done, your reach is your power. The goal of our journey together is to drive up your numbers in every field and establish you as a tastemaker in your domain.
Bookings, Tours & Exponential Growth
It's no secret that bookings and touring is where the majority of the money is made. Once key milestones are met and a Booking Agent is on board, it's time to start touring and the sky is the limit from here.