Case STUDY
MCPR MANAGEMENT

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Project Brief - Offaiah

In just 6 months his team, with MCPR as the glue, smashed through milestone and signed off seeing every recordable metric exponentially elevated. With a summer 2024 release booked with Skrillex, Hamdi and TAICHU - our mission was accomplished as OFFAIAH is once again at the forefront of the electronic music world.

MCPR

Management

Project Brief

Following a year of relative calm on releases and digital growth, MCPR hooked up with OFFAIAH for a year-long MCPR Management deal, which focused on a rebound back to and beyond his peak successes with the releases of the likes of hits like “Trouble” and other key releases. With a release in the bag with DEFECTED ready, we formulated a dynamic and powerful plan to deliver a 6-month plan, that then turned into a year and beyond with focus on music first - social media second

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The Plan

GET BUSY ON TOP LABELS

  • OFFAIAH - Tempo ft. Dope Earth Alien[Defected Records]
  • Eli Brown, Layton Giordani & OFFAIAH - When I Push [Drumcode]
  • Harry Romero - Don’t Stop Rock (OFFAIAH Remix) [Incorrect Music]
  • OFFAIAH x David Penn - Satisfied [Toolroom Records]
  • OFFAIAH - Hands (Subjekt/Armada)
  • Mike Mago - The Show (OFFAIAH Remix)
    [Defected Records]

DSP & SOCIAL MEDIA:ON FIRE

Spotify

Instagram

Spotify

Instagram

Instagram Followers:
1 year Circle

IMPACT ASSESSED

STREAMS?

  • Spotify: Over 100 million catalogue streams on the year tracked from engagement launch.
  • Monthly Listeners: 376k on activation. 2.7 Million at peak after 6 months of representations.

DIGITAL PR

  • Industry press from Editorials to interviews, reviews, and more reached peak career levels, including GQ Magazine, DJ Mag, Mixmag, FAZE, and over 100 content-rich features combined.

TOUR/BOOKINGS

  • Extensive AAA media and event-based PR resulting in increased connectivity and success with bookers.
  • Notable: DEFECTED’s New Year’s Eve global multi-country event series. The first to sell out? OFFAIAH’s.

A&R MANAGEMENT

  • Working with the MCPR team, our strategy to expand and increase release frequency started with Demo Development. Our A&R Management knows not just the right contact but what they are actively signing. This insight helps shape sound direction via consultation and feedback from even the most accomplished producers—as skill level and insight are not the same power.

Project Brief - Francis Mercier

From Fast Rising Talent to Afro-House King - Over the last 12 months whilst MCPR has been on activation, Francis Mercier has established himself as one of the kings of a genre that has exploded from a niche House genre into one of the trend sounds of 2024.

MCPR

Management

Francis Mercier

Project Brief

Francis Mercier’s rise to one of the kings of the global Afro-House tidal wave that has previously lived as a lower key sub-genre in House music dominate charts, and pack festival stages and shows has been hard to ignore. Activated in October 2023, MCPR has been locked in as his global PR team as we’ve seen career streams on Spotify rocket in 12 months from 71 million total to over 179 million. Aside from audience reach and popularity, a key MCPR focus has been on brands and interlinking into sport, luxury and VIP culture. Activations and opportunities with F1, Mercedes, Paris Saint-Germain F.C., New York/Paris Fashion Week and many more have positioned Francis into the A-list tier as his global tour dates skyrocket. Here’s how it was masterminded.

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The Plan

Releases that activate beyond genre

  • Francis Mercier - V [U]
  • Francis Mercier - Sauti [Insomniac Records]
  • Francis Mercier - Kabe [Decca Records France]
  • Swedish House Mafia - Lioness (Francis Mercier Remix) [Republic Records, UMG]
  • Francis Mercier & Boukman Eksperyans - Imavou [Deep Route Tribe]

Beats & brands
‍Elevate public profile

Francis Mercier’s explosive year opened up the possibility for MCPR to unlock the Branding team at the agency to elevate status, provide VIP experiences, explore endorsements, communicate with friends and partners at world-leading agencies beyond music and more to expand the horizons of what’s possible in the modern era of Electronic music being a high-ticket focus for industries outside of our own.
‍
For Francis Mercier, we consulted and agreed with the team on 3 targets: Fashion, Sports & Education. Here’s how the last year came to life in this domain.”

A Year In Review

From Fast Rising Talent to Afro-House King

Over the last 12 months whilst MCPR has been on activation, Francis Mercier has established himself as one of the kings of a genre that has exploded from a niche House genre into one of the trend sounds of 2024.
‍
Hundreds of global press and editorial features ranging from GQ and DJ Mag to Mixmag, Beatport, Billboard and just about every Electronic music presence online.

Official guest invitation and booking opportunity with F1® and several negotiations with teams including Mercedes, Red Bull, Aston Martin, McLaren, RB and Williams for various options from VIP AAA invitations to Grand Prix to offers to attend/perform team shows.

Matt Caldwell
Artist Progression & PR

Where rhythm meets creativity, and sound shapes experiences.

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