ARTIST PROGRESSION & PR MANAGEMENT
Day to Day PR Management
The core of the service starts with ongoing PR representation of your project. It’s the foundation and strategic arm of the project, generating consistent activity to help grow the artist’s brand and profile. Day to Day PR Management ranges from standard tasks such as designing and managing your EPK and social media setup to complex strategic planning to reach specific goals like landing demos on your favourite labels, being attractive to booking agents, curating engaging content and much more.
Aimed at increasing visibility around a release, Release Promotion is the process of generating interest and hype around a production using our vast and global-reaching press contacts. This service ranges from preparing press releases and assets, to targeting blogs, magazine and all matter of music media outlets, with an engaging and unique press angle to land premieres, features, interviews, editorials, social media support and more. MCPR has global press reach for both digital and physical outlets and results are clearly delivered through our comprehensive reports.
Interviews, Features, Guestmixes
PR needs to be a consistent endeavour, and whilst releases are the go-to highlight everyone thinks about, the gaps in-between releases are just as important. The aim is to keep you busy on a weekly basis with a flow of interviews, artist features, artist spotlights, editorials and guestmixes, together with keeping the press updated with a calendar of your upcoming plans and projects.
Whilst press coverage is mainly a fan-facing tool, DJ promo is our way of gathering approval from your peers and industry figures by pitching your release for their support and in-turn gain access to their fanbase. By holding a pool of contacts ranging from the world’s biggest DJs down to the national level residents, we are able to customise the target list for your release and ensure it’s being included in DJ playlists at clubs, events, radio shows, podcasts and more. DJ Promo efforts and results are presented through our comprehensive reports which you receive in regular updates (frequency dependent on package).
Demo Management / A&R Representation
MCPR works with artists from inception through the process down to release of a production. Demo Management / A&R Representation starts with an expert review of your tracks, helping you get your creations to a level that’s attractive to the biggest and most relevant labels in your realm. Using our extensive decade long catalogue of personal contacts at record labels, we’re then able to present demos, maximising chances of it being signed. MCPR handles the process from end-to-end: from preparing the demo package, to pitching it, to arranging contracts, down to coordinating assets and the release timeline and promo with the label, where we then link back to the Release Promotion process. MCPR is able to ensure that your demos get heard by major labels and get a decision back in concrete form. With this powerful service, the days of unplayed or ignored e-mails to record label A&Rs or demo@ addresses is a distant memory. There is a better way to manage this side of a project, but without a team that knows what to do and who to approach, it’s a tough job to get attention from big labels.
Social Media & Influencer Marketing
When promoting an artist, we have to think about all of the various demographics and trending platforms to maximise visibility. With the rise of social media platforms like Instagram and TikTok, influencers are playing an ever more important role in pushing music to viral status and through our Social Media & Influencer Marketing process, we’re able to get your releases in front of the right influencers and be included within potentially viral content across the variety of platforms, hitting your potential fanbase from all angles. It’s easy to dismiss platforms like TikTok as being for “kids”, but at MCPR we do not forget that the fact is that the songs that are popular with youth culture are the ones that yield the biggest rewards.
Premium Press Features & Guaranteed A-List Press Coverage
Many clients ask us if and how to land features on the top international press, from DJ Mag to Mixmag and everything that follows. Such blogs and magazines get hundreds of submissions a day, so we have devised a fool-proof way of cutting through the noise and offer guaranteed coverage through our long-standing partnerships that allow us to exchange value with the biggest press in the world, and in turn offer our clients an entryway to support from their favourite and most relevant press around. 99% of PR Agencies say they can “try” to get you featured on certain high-level press, but at MCPR we can give you a simple answer that is usually “yes, we can get you that”. Premium Press Features or Press Boosts are one of the most powerful PR options in the dance music world.
Soundcloud is very much a staple within the Dance music industry and community. Through our connections with some of the leading networks on Soundcloud, we are able to feed off their massive followings and redirect them towards your profile and tracks, bringing a noticeable increase in streams, engagement and playlist inclusions. Soundcloud promotions have been soured by a horde of fake plays and comments. but when MCPR promote your Soundcloud uploads, you’ll know with ease that it’s as real as it gets.
Spotify Playlist Promotion
Spotify is the number one go-to platform for music streaming. Landing your music on the world’s biggest playlists can not only drastically increase the number of streams on your tracks, but also make a positive dent on your artist profile through a mix of Spotify support from industry and fans alike. Our internal and external Spotify playlist placement services are capable of getting your tracks onto high-traffic playlists from a batch of the most influential curators on the platform. If you’re not promoting on Spotify yet, you need to catch up!